Tips and Tricks

6 Basic Search Engine Friendly Tips

In our previous blog post about creating a successful brochure web site, we slipped in a few descriptive links to ourselves and our clients. We did this to help tell Google, Bing, Yahoo and other search engines what these sites are about. Doing this is part of an online marketing strategy called Search Engine Optimization and it is something all business websites should consider. . Search Engine Optimization is a big field, and running a search marketing campaign can take…

3 elements for successful brochure website homepages

Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a compelling design, and good writing, most successful homepages for brochure websites have at least these three elements: 1. Home page visual focal point: A picture…

8 basic ways to promote your website WITHOUT SEO/SEM/Social Media

Your website is out there trying to market for you. Are you marketing for your website? Recently, a potential client came to us with a big concern.? Their website wasn’t generating enough business for him – almost nothing.? This client was looking to add more pages to the website (currently only had one) and maybe do some search engine optimization.? The site was a couple of years old supporting an existing “bricks & mortar” small business. We checked out the…

4 key aspects of a brochure site

The first goal?for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In this post, we’ll provide an overview. First – it exists.? Like a business card, a logo, and even a business name, it is one way…

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