Tips and Tricks

Video for Beginners: Tips for Shooting Your First Ad

Video is one of the best ways to speak directly to your customers – and get your brand across effectively, by tapping into your authentic voice. But, video is intimidating! Understandably, small business owners are often intimidated by video for many reasons: You may feel uncomfortable or unnatural on camera You may feel you have too many important things to say – and be unsure of how to prioritize them You may be concerned you lack the skills to produce…

How To Get Started With Local SEO

SEO – or search engine optimization is the process of ensuring your digital business footprint is optimized for the search engines to effectively index and rank your content.  By optimizing your content for search, ideally, you’re improving the likelihood that your business information is shown to users searching for exactly what you offer. We’ve all experienced search from a user perspective. When we open the google search engine to look up, well, anything and everything, we want to receive the…

Lead Generation: What You Need to Get Your Campaign Started

Virtually every business out there is looking for new customers. Whether your team is actively pursuing them through advertising and marketing, or you’ve cooled off on promotional tactics due to the challenges of COVID-19 – the importance of continuously building out your pool of potential customers (often referred to as ‘leads’) is crucial.  One great way to reach new leads is by building out a lead generation campaign.  What is lead generation?  ‘Lead generation’ is a process whereby businesses take action to look for prospective customers, often…

Asking for Online Reviews is the #1 Marketing Action We Recommend Right Now!

Your business operations may not be ‘business as usual’ right now due to the COVID-19, but that doesn’t mean it’s time to stop promoting your products and services.  While there’s no denying that sales have declined in many industries, others are in a prime position to take advantage of pivots in customer behaviour, like increased content consumption, higher volume of online purchases and stronger desire to find businesses close to home.  So what do we suggest? Reaching out to customers to ask…

The benefits of integrating your blog with your website

We recently wrote about the advantages of blogging using your own domain as opposed to the URL given to you by a free service like WordPress.com or Blogger. If you are blogging to support your business (which we’d advise nearly every business to consider), you’ll want to go further by integrating your blog and your website. There are four main benefits of having your blog a part of your website: Show what your company is all about. While your site…

How & Why you want your tweets to live longer than a fruit fly

Would you like to now more about making Twitter work with your business? Join us and BIG3 Video for our next hands-on workshop!   How to Make Meaningful Connections with Twitter When someone asks you: “Hey John, are you on Twitter?” and your response is: “Uhm, yeah, sure… I HAVE a twitter account”, then this event is for you! In the beginning Twitter can be very confusing, yet there are so many opportunities that a lot of businesses are not…

How to Get More Love for Your Website with Social Sharing Buttons

You work hard to build your business. Your website is a big part of that and you’ll probably never forget the day you launched it. You showed it to your mom, your neighbours, even the FedEx guy. And they loved it! But you need to spread the word and get even more love for your site – especially from potential customers.   You can buy web advertising to let people know about it, or start clawing your way to the…

The Lonely Website – Website best practices in a social media world

Social media is where it’s at!? But what about your website?? Don’t give it the cold shoulder – bring your lonely website into your social circle.? In this presentation we will explore ways to make your website thrive and connect to the social media world. Here is a presentation our Mr. Brent Kobayashi did on at the #SocialBizNow?conference a while back. ?Enjoy, and if you have any questions, be sure to Tweet #TheSocialWebsite The Lonely Website – website best practices…

WordPress and Web Accessibility

The YYZ is a Nice Place to Be It’s fair to say that the city of Toronto is reasonably accessible. You can access any major retailer, access restaurants, major sporting events, concerts, and most other public places. Wheel-Trans can even get you there for the same price as the regular TTC cash fare. I must say that Wheel-Trans is probably the best thing the TTC has done in a while. Yes, even the TTC can do some good once in…

5 Reasons To Use Email Marketing

Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their ability to reach customers, many assume that email marketing is being replaced, or at least becoming a less effective marketing tool. But this actually isn’t…

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