Your Google My Business listing will also allow your business to be displayed on Google Maps. Given that the Google Maps app is used by 86% of people to look up a local business, this is another major benefit.
Put yourself in the shoes of the searcher again, for a moment.
Imagine you are searching to find a “coffee shop near me.” The most obvious way to search would be to click open your google maps app to find a short list of options.
Therefore, it’s important that your business shows up on the map if you want to be found – But it’s also important that your listing displays things like open hours, photos, a description, your website and reviews to help the searchers make their decision about what’s a good fit.
Fun fact: the search engine, Bing, also has business listings – and 82% of businesses have not claimed their listing on Bing Places. This opportunity is what we call ‘low-hanging fruit’. If you’re going through the process of setting up your Google My Business listing, we highly recommend setting up Bing at the same time.
Another major benefit of GMB is that you’re making it easy for people to find you and contact you – both in maps, and in search. Check out this screen capture example, below.
You can clearly see – the map location, a button to visit the website, a button to phone the store, get directions or message them.
Note that you can click directly on the phone link to open your calling app on your mobile phone– or directly click to visit the website in your mobile browser. You can also click on an email link to open a new email in your mail app.
This really is the most seamless user experience for customers looking for local businesses on mobile, especially when they’re out and about. Truth be told, 88% of searches for local businesses done on a mobile device either call or visit the business within 24 hours; with conversion rates that high, you don’t want to risk a bounce due to poor user experience that can be protected with easy optimization.
The bottom line: Claim your Google My Business listing now to improve your local search performance.