• You’ll be provided analytics with the listing. This will help you identify which prospective customers are coming to your listing.

    Beyond these major benefits, you can dive deeper by:

  • Starter Tips for your Google My Business account:

    Finding Local Businesses with Google Maps 

    Your Google My Business listing will also allow your business to be displayed on Google Maps. Given that the Google Maps app is used by 86% of people to look up a local business, this is another major benefit.

    Put yourself in the shoes of the searcher again, for a moment.

    Therefore, it’s important that your business shows up on the map if you want to be found – But it’s also important that your listing displays things like open hours, photos, a description, your website and reviews to help the searchers make their decision about what’s a good fit. 

    Fun fact: the search engine, Bing, also has business listings – and 82% of businesses have not claimed their listing on Bing Places. This opportunity is what we call ‘low-hanging fruit’. If you’re going through the process of setting up your Google My Business listing, we highly recommend setting up Bing at the same time.

    Making it Easy For People To Contact You 

    Another major benefit of GMB is that you’re making it easy for people to find you and contact you – both in maps, and in search.  Check out this screen capture example, below.

    Note that you can click directly on the phone link to open your calling app on your mobile phone– or directly click to visit the website in your mobile browser. You can also click on an email link to open a new email in your mail app. 

    This really is the most seamless user experience for customers looking for local businesses on mobile, especially when they’re out and about. Truth be told, 88% of searches for local businesses done on a mobile device either call or visit the business within 24 hours; with conversion rates that high, you don’t want to risk a bounce due to poor user experience that can be protected with easy optimization.

    The bottom line: Claim your Google My Business listing now to improve your local search performance.

    Want to learn more about local SEO? Check out this live-stream episode on the topic of local listings!